As one of its recruitment efforts, the Air Force sends their recruiters to Air Shows and Sporting events around the country. Their objective is to change people’s perceptions about what the Air Force does and inspire them to learn more while generating qualified leads.

The Air Force created a mobile event space that can be easily be moved from location to location. When deployed, participants can freely interact with multiple touch-screen games, a VR flight simulator, a chin-up challenge, and career wall. All participants must register through a questionnaire which allow Air Force recruiters to easily identify qualified leads.