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Recruitment Game

CLIENT: U.S. Air Force
PROJECT: Airman Challenge
PLATFORM: Desktop & Mobile Browsers

Recruit with games

As part of its recruitment efforts, the Air Force needed a re-engagement platform to provide continued engagement with potential recruits who expressed interest in joining the Air Force. I collaborated closely with GSD&M throughout design & development to create Airman Challenge.

Airman Challenge plays like a game, allowing users to hand-pick teams to accomplish missions the Air Force undertakes every day. However, in order to be successful at the game, users must learn the roles of individual careers to select the right team with the right skills to make the mission a success.

Airman Challenge is recognized by the Air Force as the single best performing initiative on The application integrates directly with regional Air Force recruitment database and allows players to request more information about a particular career or joining the Air Force.