Sony has seen great success with its mobile app based on the game show, Wheel of Fortune. Sony wanted to expand their iconic brand into new directions that engaged both established fans of the brand while offering something different for a new audience.

Wheel of Fortune: Cubed is a mobile game that puts a fresh spin on the classic puzzle formula. Players still spin the iconic money wheel, but instead of solving one long puzzle, each session consists of five single-word puzzles. The game features turn-based multiplayer, in-game currency and micro-transaction power-ups that give users the flexibility to play the way they want.