CLIENT: Orbit Gum
PROJECT: Duckface Season
PLATFORM: Mobile & Desktop browsers
call out your friends
Orbit gives people a clean, confident smile — no matter what. But thanks to duckface selfies, real confidence has given way to fake confidence. This online game let people turn their friend’s duck faces into clean confident smiles. Tossing a stick of Orbit at duckfaces changed them to a more authentic smile.
Users can hunt down their most duckfacing friends on Facebook. Then, Orbit will drop that offending face onto a selfi-taking duck body.