360 Video Experience
CLIENT: Ronald McDonald House of Dallas
PROJECT: All Aboard 360
PLATFORM: iOS, Android
fund-raising with apps
The Trains at North Park is an annual fund raising event for the Ronald McDonald House of Dallas. Dozens of model trains run over hundreds of feet of track through different scenes. To increase awareness and donation opportunities, All Aboard 360 was launched alongside the opening of the 2016-2017 holiday season.
A miniture 360 camera was placed on each train as it traveled through the scene. When played back in the app, users could place their phone in a Google Cardboard headset and experience what it would be like to take a virtual ride on the train in Virtual Reality. If users wish to unlock all the train rides featured in the exhibit, they could make a one-time donation from $1-20 that goes directly to the Ronald McDonald House of Dallas.
The application was a great success and was featured on local news stations and generated thousands in new donations.